In September 2022, the Convergence Partnership released the first-ever report to focus exclusively on the funding of narrative change, Funding Narrative Change, An Assessment and Framework. The new report was written by two leading experts in the field, Rinku Sen, executive director of Narrative Initiative, and Mik Moore, principal and founder of Moore + Associates. Narrative change has become a popular focus with growing urgency to change public narratives around issues like racial justice, health equity, abortion rights, and rights for trans people. But because this area of work is relatively new for funders, the work is often siloed, leading to a lack of meaningful results. The report’s authors propose a framework for funders and practitioners to shift narratives via mass culture, mass media, and mass movements.
“We will not make significant change without building all three kinds of narrative power, hopefully operating in concert with each other for maximum impact. Our audiences should not be able to go anywhere without encountering our ideas and stories. That kind of saturation, combined with clear paths to action, will change the environment and make more ambitious policy achievable and enduring.”
It’s a must read for funders and practitioners who want to ensure greater efficacy in their narrative change efforts.